About Us

About Sweet Charm Boutique

I founded Sweet Charm Boutique in 2017.  I spent 15 years in the design and retail industry working for top fortune 500 companies designing and buying products to be featured in their stores, catalogs and online.  When I became a mom, I was always looking for cute affordable fashion and accessories to dress my kids in.  I started designing and making some of my own and would get asked all the time from friends, family and strangers where I got the outfits from.  So I started designing and making pieces for my friends and became obsessed with kids fashion.  I realized I was not the only one, and so Sweet Charm Boutique was born.  We specialize in Children’s Clothing, Accessories, Jewelry and More!  I hand select stylish, trendy, unique and affordable items from around the world.  I love kids and fashion and I am excited to bring you my latest fashion finds and designs! 

Our Mission

Sweet Charm Boutique was founded on providing you with stylish, trendy, affordable items for your children.  We believe in curating stylish collections for both boys and girls that are age appropriate, playful and fun. We work hard to find those special items and negotiate the best costs so we can share those savings with you.  We are a small family owned business.  From our family to yours we hope you enjoy these looks as much as we do!